Bodas

Special 15% discount on the evening of First Wednesday February 2nd Quote: Seductive, desirable and understated -- underwear that is an everyday luxury. Set up to satisfy a gap in the market for innovative, easy to care for underwear that is  beautiful yet well priced, bodas has continued to surprise everyone with the quality and allure of its pieces. This focus on design quickly won bodas international recognition and partnerships  with fashion-driven retailers that include Barneys New York and Beverly Hills, Le Bon Marche in Paris, Lane Crawford Hong Kong and  Net-a-Porter.com. Bodas has two stores in Ledbury Road, Notting Hill and Spitalfields. Pioneering new fabric and finishes, the Sheer Mesh collection in Poudre is an example  of a wonderfully soft-to-the-touch, semi-transparent  fabric that offers complete support. Hailed by fashion journalists as the  “ultimate invisible underwear”, it has been chosen by stylists for the Zac Posen, Anna Sui, Temperley, Jenny Packham and Roland Mouret catwalk shows. The brand has also won praise from fashion journalists around the world:The Financial Times  has called it “just the right side of sexy”; The Daily Telegraph rated it “cute and blissfully  comfortable” while Harpers says:“Heavenly bodas… simple smart and sexy”. bodas is rather like a club to which friends introduce their friends and which no-one ever truly leaves  – but then, once discovered, the difference beautifully fitting underwear makes means there can be no going back. 38b Ledbury Road London, W11 2AB 0207 229 4464 www.bodas.co.uk